CST: 09/12/2016 11:20:32   

Announcing the 2015 Bulldog Digital/Social PR Award Winners

267 Days ago

HACKENSACK, NJ--(Marketwired - Mar 16, 2016) - Bulldog Reporter is excited to announce the winners of the 2015 Bulldog Digital/Social PR Awards program. Forty honors have been awarded including the Grand Prize, to companies who have made amazing strides in the world of digital and social media public relations and communications.

As with all Bulldog Awards, the Digital/Social PR program is judged by working and award-winning journalists including a Pulitzer Prize winner. This year's judges come from a number of different media outlets including The Washington Post, USA Today and The Oregonian. The judging process is rigorous with each submission scored by at least 3 judges in the first round. Based on those scores, submissions with a score high enough, move on to the elite round where they are reviewed by another two or three judges and scored accordingly.

"I find myself continually impressed with each entry in this contest. The difference between the entries is a matter of a point here and there. The work, from every contestant, is a testament to creative brilliance at the highest levels," says Pulitzer Prize winning author, journalist at the Oregonian and Bulldog Award judge, Tom Hallman Jr.

Scoring for agencies is based on the following criteria: creativity and originality, strategic and tactical brilliance, breakthrough communications approaches and of course the results of all efforts. Winners are awarded gold, silver or bronze awards and since they are assigned a numbered score, there may be more than one winner of each award. The Grand Prize winner is a multi-award winning submission.

All Bulldog Digital/Social PR Award winners receive the coveted framed award certificate. The Grand Prize Winner for the 2015 Digital/Social Communications Campaign of the Year will be presented with a beautiful custom-made crystal bulldog award. This year this honor is given to GE Healthcare who won gold in three categories including Digital/Social Communications Campaign of the Year, Best Use of Digital/Social for a Health/Fitness/Medicine Campaign and Best Use of Digital/Social to Pitch Traditional Media for their campaign Now playing in 4D: Your Heart.

To view the live Periscope announcement of the award winners, click here.

The full 2015 Bulldog Digital/Social Award winners are listed below:

Grand Prize Winner
2015 Digital Social Communications Campaign of the Year
GE Healthcare
Now Playing in 4D: Your Heart

Gold Award Winners

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
GE Healthcare
Now Playing in 4D: Your Heart

Best Use of Digital/Social to Pitch Traditional Media
GE Healthcare
Now Playing in 4D: Your Heart

Digital/Social Communications Campaign of the Year
GE Healthcare
Now Playing in 4D: Your Heart

Best Use of Video in a Digital/Social Environment
Genentech
Perseverance: The HER2 Journey

Best Microsite or Specialized Website
Genentech
Perseverance: The HER2 Journey

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
Chandler Chicco Agency
TOBI Podhaler Facebook Editorial Contributor Program

Best Microsite or Specialized Website
Fairfax County Government
Fairfax County Government NewsCenter

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Ink Link Marketing
International Peace Day

Silver Award Winners

Best Digital/Social Word of Mouth Campaign
MullenLowe
#DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts

Best Use of Digital/Social in a Public Affairs/Awareness Campaign
MullenLowe
#DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts

Best Social Network Messaging Strategy
MullenLowe
#DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts

Digital/Social Communications Campaign of the Year
Hunter Public Relations
Mrs. T's Pierogies Takes a Seat at the Millennial Table

Digitally/Socially Engaged Brand of the Year
IMW Agency
The Flower Fields

Best Use of Digital/Social for a Consumer Technology Campaign
Lotus823
Audio-Technica - Amplifying Legacy Company's Digital Presence

Best Use of Video in a Digital/Social Environment
Flashpoint PR
LEGO Ninjago: It Takes A Ninja

Best Use of Digital/Social to Pitch Traditional Media
Flashpoint PR
LEGO Ninjago: It Takes A Ninja

Best Use of Search Engine Optimization in a Campaign
C-4 Analytics LLC
How to Make the Best, Better: C4 Analytics, JM Lexus

Digital/Social Communications Campaign of the Year
State Street Corporation
State Street Asset Manager Campaign

Best Use of Digital/Social for a Banking/Financial Services Campaign
State Street Corporation
State Street Asset Manager Campaign

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
National Pork Board / Weber Shandwick
Grill Crashers

Best Use of Video in a Digital/Social Environment
National Pork Board / Weber Shandwick
Grill Crashers

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
MWWPR
SoCo Takes Flight with First Drone Delivery

Best Online/Social Media Community of the Year
Best Friends Animal Society
Best Friends Animal Society Aims to "Save Them All" with the Help of Social

Best Microsite or Specialized Website
Chobani
Chobani Flip - Break You Make

Best Use of Digital/Social in a Public Affairs/Awareness Campaign
Havas PR Global Collective
A Global Collaboration Wins the Day for Climate Science

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
Havas PR Global Collective
#GivingTuesday: The Day the World Gave Back

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
Outreach and International Affairs, Virginia Tech
Save Our Towns

Best Use of Video in a Digital/Social Environment
Outreach and International Affairs, Virginia Tech
Save Our Towns

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Bullfrog + Baum
The Smorgasbird

Best Online Newsroom of the Year
Genentech, Weber Shandwick and FleishmanHillard
Genentech's Newsroom Raises Bar at ASCO, Again

Best Digital/Social Word of Mouth Campaign
RF Binder
Baking with the Stars, Breaking through the Clutter: An Integrated Influencer Campaign from the Truvia® Brand

Best Use of Digital in a B2B Technology Campaign
Matter Communications
Pulse Secure Corporate Explainer Video - "Introducing Pulse Secure"

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
Weber Shandwick with Milk Processor Education Program (MilkPEP)
BUILT WITH CHOCOLATE MILK: Chocolate Milk Scores With Kelley O'Hara

Best Use of Video in a Digital/Social Environment
MSLGROUP
Similac's Sisterhood of Motherhood

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign
TELEMUNDO
Duenos del Paraiso

Best Use of Digital/Social to Pitch Traditional Media
TELEMUNDO
Duenos del Paraiso

Bronze Award Winners

Digitally/Socially Engaged Brand of the Year
Murphy O'Brien Public Relations
The Beverly Hilton

Best Online Employee Communications
Novartis with Ruder Finn
Activating Nearly 90,000 Associates to Recognize Their Peers: Novartis Long Live Life Awards

Best Use of Digital/Social for a Travel/Hospitality Campaign
Text100
KAYAK 2015 Travel Hacker Guide

About Bulldog Reporter

Bulldog Reporter is the leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance. Bulldog Reporter publishes the industry's best-read, widest distributed trade journal, Bulldog Reporter's Daily 'Dog. In addition, the company publishes a daily online newsletter -- Inside Health Media -- that focuses on media relations, and provides media list and media intelligence services through its Media Pro online directory. Bulldog Reporter also offers complete media monitoring and analysis services. Bulldog Reporter presents industry awards competitions -- the Bulldog Awards -- which recognize excellence in multiple categories including corporate social responsibility, media relations, digital and social marketing, not-for-profit and overall outstanding professional performance.

Awards Program & Media Contact
Whitney Zelmer
Awards & Marketing Coordinator
1.866.849.6944
whitney.zelmer@bulldogreporter.com